About

This is me >

I’m a curious and enthusiastic creator of anything I can get my hands on. I’ve spent 15 years now in sunny Gainesville FL — first as the University of Florida’s senior brand designer, and now as the Art Director and Senior Designer at the UF College of Medicine, using pencil and pixel to help advance the research, teaching and clinical missions of one of the nation’s best medical schools.

I love collaboration and creative problem solving, and my favorite projects are often the ones that I begin with the least understanding. Working as a bicycle mechanic for more than two decades taught me that when facing novel challenges, the only thing more valuable than expertise is attentiveness to the problem. An attentive design process means always asking “why?” and trying to find the opportunities that a problem might be offering.

When I’m away from my desk, you’ll likely find me on a bike in the woods, paddling a canoe down the Ichetucknee River, or doing something else outdoors with my wonderful family.

#makeshitordie